The deck
Every card, explained.
Mid-game, scan the QR on any card and land on its page — what it does at the table, and what it means for a real business. Or browse the whole deck here.
Market cards
Who you sell to. Pain · Power · Targeting · Growth.
M01 · Busy parents who want to lose weight
Health · Pain 3 · Growing
M02 · Gym owners under $30k/mo
Wealth · Pain 3 · Growing
M03 · Newly-single professionals (dating)
Relationships · Pain 3 · Steady
M04 · Dentists wanting more patients
Wealth · Pain 2 · Steady
M05 · Retirees with back pain
Health · Pain 3 · Growing
M06 · Solopreneurs who can't get leads
Wealth · Pain 3 · Growing
M07 · Brides planning a wedding
Relationships · Pain 2 · Steady
M08 · Anxious college students
Health · Pain 2 · Growing
M09 · Real-estate agents (more listings)
Wealth · Pain 2 · Steady
M10 · Couples wanting to reconnect
Relationships · Pain 3 · Steady
M11 · New moms, postpartum fitness
Health · Pain 3 · Growing
M12 · Plumbers wanting steady work
Wealth · Pain 2 · Steady
M13 · Patent-aspirants (career switch)
Wealth · Pain 2 · Growing
M14 · Newspaper publishers
Wealth · Pain 2 · Shrinking
M15 · Unemployed, need a résumé
Wealth · Pain 3 · Growing
M16 · General "small business owners"
Wealth · Pain 2 · Steady
M17 · Shift-nurses wanting to get fit
Health · Pain 3 · Growing
M18 · Founders wanting to raise funding
Wealth · Pain 3 · Growing
M19 · Content creators wanting to monetise
Wealth · Pain 3 · Growing
M20 · Etsy / handmade sellers wanting sales
Wealth · Pain 3 · Growing
M21 · Freelance designers wanting steady clients
Wealth · Pain 3 · Steady
M22 · Food-truck owners
Wealth · Pain 2 · Growing
M23 · D2C skincare brand founders
Wealth · Pain 2 · Growing
M24 · Local café owners vs the chains
Wealth · Pain 3 · Steady
M25 · Gen-Z facing burnout & anxiety
Health · Pain 3 · Growing
M26 · Remote workers with back & posture pain
Health · Pain 3 · Growing
M27 · People who want better sleep
Health · Pain 3 · Growing
M28 · Amateur runners training for a first 10K
Health · Pain 2 · Growing
M29 · Introverts making friends as adults
Relationships · Pain 3 · Growing
M30 · New puppy parents (first-time training)
Relationships · Pain 3 · Growing
M31 · People trying to quit vaping
Health · Pain 3 · Growing
M32 · Dating-app burnout — singles wanting something real
Relationships · Pain 3 · Growing
M33 · New parents trying to reconnect as a couple
Relationships · Pain 3 · Growing
M34 · People who moved cities, wanting a friend group
Relationships · Pain 3 · Growing
M35 · Couples planning a big trip together
Relationships · Pain 2 · Growing
M36 · Siblings caring for an ageing parent
Relationships · Pain 3 · Steady
Solution cards
What you promise, across the four levers of value.
S01 · Done-for-you end result — we hand you the finished outcome
Dream · value 4/4
S02 · Status upgrade — become the person others look up to
Dream · value 4/4
S03 · Crystal-clear, specific promise — the exact result, named
Dream · value 3/4
S04 · Bigger dream — we solve the next problem too, beyond what they asked
Dream · value 3/4
S05 · Small bonus win — a nice extra result on the side
Dream · value 2/4
S06 · Iron-clad guarantee — money back, and we pay you if it fails
Likelihood · value 4/4
S07 · Mountains of proof — hundreds of reviews from people just like them
Likelihood · value 4/4
S08 · Detailed case study — one client's before/after, with real numbers
Likelihood · value 3/4
S09 · Risk reversal — you only pay once you get the result
Likelihood · value 3/4
S10 · Credential / certification — official backing
Likelihood · value 2/4
S11 · Track record — 'over 10,000 people helped'
Likelihood · value 2/4
S12 · Instant first win in 24 hours — they feel progress today
Speed · value 4/4
S13 · Same-day setup — up and running the moment they join
Speed · value 4/4
S14 · Results in days, not months — quick early milestones
Speed · value 3/4
S15 · Quick-start kit — skip the slow setup, begin immediately
Speed · value 3/4
S16 · A bit faster than the usual way
Speed · value 2/4
S17 · Done-for-you — we do all the work, they just show up
Ease · value 4/4
S18 · Done-with-you templates & checklists — we hand them the shortcuts
Ease · value 3/4
S19 · Slightly easier than doing it themselves
Ease · value 2/4
S20 · Give up nothing you love — keep your favourite foods and habits
Ease · value 4/4
S21 · Fits your life — no need to quit your job or change your routine
Ease · value 3/4
S22 · Works alongside what you already have — keep your current tools
Ease · value 2/4
S23 · On your schedule, from home — no travel, no hassle
Ease · value 3/4
S24 · Become a recognised name in your niche — get known
Dream · value 4/4
S25 · A visible before/after you'll want to show off
Dream · value 3/4
S26 · Free trial / live demo — see it work before you pay
Likelihood · value 3/4
S27 · Real human support — the founder is one message away
Likelihood · value 2/4
S28 · Week-one roadmap — you know exactly what to do first
Speed · value 3/4
S29 · 10 minutes a day — bite-sized daily steps
Speed · value 2/4
S30 · We set it all up for you — log in and it's ready
Ease · value 4/4
S31 · Do it from your phone — mobile-first, anywhere
Ease · value 3/4
S32 · No new app to learn — works with tools you already use
Ease · value 2/4
S33 · Premium onboarding experience
Wild · value 3/4
S34 · Community & accountability
Wild · value 2/4
S35 · Concierge support — a real human on call
Wild · value 2/4
S36 · Plug-and-play templates pack
Wild · value 3/4
Enhancer cards
Scarcity, urgency, bonuses, guarantees, naming.
Channel cards
How the market hears about you.