The deck
Every card, explained.
Mid-game, scan the QR on any card and land on its page — what it does at the table, and what it means for a real business. Or browse the whole deck here.
M01 · Busy parents who want to lose weight
Health · Pain 3 · Growing
M02 · Gym owners under $30k/mo
Wealth · Pain 3 · Growing
M03 · Newly-single professionals (dating)
Relationships · Pain 3 · Steady
M04 · Dentists wanting more patients
Wealth · Pain 2 · Steady
M05 · Retirees with back pain
Health · Pain 3 · Growing
M06 · Solopreneurs who can't get leads
Wealth · Pain 3 · Growing
M07 · Brides planning a wedding
Relationships · Pain 2 · Steady
M08 · Anxious college students
Health · Pain 2 · Growing
M09 · Real-estate agents (more listings)
Wealth · Pain 2 · Steady
M10 · Couples wanting to reconnect
Relationships · Pain 3 · Steady
M11 · New moms, postpartum fitness
Health · Pain 3 · Growing
M12 · Plumbers wanting steady work
Wealth · Pain 2 · Steady
M13 · Patent-aspirants (career switch)
Wealth · Pain 2 · Growing
M14 · Newspaper publishers
Wealth · Pain 2 · Shrinking
M15 · Unemployed, need a résumé
Wealth · Pain 3 · Growing
M16 · General "small business owners"
Wealth · Pain 2 · Steady
M17 · Shift-nurses wanting to get fit
Health · Pain 3 · Growing
M18 · Founders wanting to raise funding
Wealth · Pain 3 · Growing
M19 · Content creators wanting to monetise
Wealth · Pain 3 · Growing
M20 · Etsy / handmade sellers wanting sales
Wealth · Pain 3 · Growing
M21 · Freelance designers wanting steady clients
Wealth · Pain 3 · Steady
M22 · Food-truck owners
Wealth · Pain 2 · Growing
M23 · D2C skincare brand founders
Wealth · Pain 2 · Growing
M24 · Local café owners vs the chains
Wealth · Pain 3 · Steady
M25 · Gen-Z facing burnout & anxiety
Health · Pain 3 · Growing
M26 · Remote workers with back & posture pain
Health · Pain 3 · Growing
M27 · People who want better sleep
Health · Pain 3 · Growing
M28 · Amateur runners training for a first 10K
Health · Pain 2 · Growing
M29 · Introverts making friends as adults
Relationships · Pain 3 · Growing
M30 · New puppy parents (first-time training)
Relationships · Pain 3 · Growing
M31 · People trying to quit vaping
Health · Pain 3 · Growing
M32 · Dating-app burnout — singles wanting something real
Relationships · Pain 3 · Growing
M33 · New parents trying to reconnect as a couple
Relationships · Pain 3 · Growing
M34 · People who moved cities, wanting a friend group
Relationships · Pain 3 · Growing
M35 · Couples planning a big trip together
Relationships · Pain 2 · Growing
M36 · Siblings caring for an ageing parent
Relationships · Pain 3 · Steady