Market card · M16
WealthM16
General "small business owners"
- Pain
- Power
- Targeting
- Growth
- ▬ Steady
In the game
Pain 2/3 · Power 2/3 · Targeting 0/3 · Steady. Draw 3 markets, keep 1. These four stats drive everything downstream — your price ceiling, your leads, your growth.
In real life
Moderate pain: they want a fix but can live without one, so your offer must work harder. They can pay, within reason. Untargetable as defined — niche down first. Growth: stable — dependable, but you fight for share. Watch out: "everyone" is not a market — you cannot reach them.