The game
You're holding three market cards. One is a goldmine.
One is a trap that looks like a goldmine. You have two minutes and four rivals. Choose.
That's the first minute of a Mukika session — and it doesn't let up. Five teams, one table, real cards changing hands while everyone argues over the same market. Every round the scores go up on the board where nobody can argue with them, and somebody who was winning by a mile suddenly isn't.
The tension builds toward the reveal at the end of the round: leads counted, offers scored, profit kept. Then the table goes quiet for a second while everyone reads the leaderboard — and loud again the moment they see where they landed.
Afterward comes the part that actually changes how people think: the debrief. Why did the premium offer flop? Why did the "boring" market win? That conversation is where the game turns into a lesson you carry back to your real business.
A session in five rounds
Pick your market
Draw three market cards, keep one. Real pain, real money, reachable, growing — or you'll feel it for the rest of the game.
Build your offer
Stack solution cards across four value levers. One weak lever drags the whole offer down — exactly like real life.
Add extras & set your price
Play enhancers, then choose low, mid, or premium. Premium only works with a starving market AND a grand-slam offer.
Get leads
Activate channels — warm, content, cold, paid ads, a lead magnet. Ads cost every round; diversifying pays off.
See the results
The leaderboard speaks. An Improve round lets the back of the pack fix their weakest link before final scoring — nobody's ever knocked out.
Built for real rooms
Small groups (8–15)
4–6 companies of 1–3 people. One organiser runs the whole table. Perfect for business circles and team off-sites.
Big rooms (20–35+)
Split into tables of 3–4 companies, each playing its own game. Built to scale to seminars, classrooms, and conferences.
Winning means profit
Most kept profit wins as the game's win condition — and ties go to whoever did it with FEWER customers. That's the whole lesson.
Every card in the box carries a QR code. Scan it mid-game and the website shows you that exact card — what it does, and what it means for a real business. The table teaches the game; the site teaches the business.