About
Mūlya. Yukti. Karma.
Mukika is made of three Sanskrit ideas: Mūlya — value, Yukti — strategy, and Karma — action. That's also the order of the game, and of every business that works: create real value, deliver it with strategy, and actually act.
Why a board game?
Because slides don't sting. Losing a round because you priced a weak offer at premium — that stings, and it stays. Mukika is deliberately physical: real cards, real tables, real people arguing about a market. The screen only helps — scan a card's QR to understand it deeply, follow the leaderboard, and take the lessons home.
Who's behind it
Mukika is created by Kirtiman Sharma, founder of Mabbit Communications Pvt. Ltd., a digital marketing and business consulting company. The game grew out of years of a repeated observation: businesses rarely fail at working hard — they fail at choosing markets, shaping offers, and building funnels. Mukika teaches exactly those three, in the time it takes to play a game. The frameworks build on the modern craft of offers and lead generation, sharpened by real consulting work.