Solution card · S22
EaseS22
Works alongside what you already have — keep your current tools
2 / 4
In the game
Value 2/4 on the Ease lever. A lever scores the HIGHEST card on it (cap 4); extras feed your price ceiling. Uncovered levers score 1. Offer value = Dream × Likelihood × Speed × Ease.
In real life
Ease — how little effort and sacrifice is demanded. The less they must give up, the more the offer is worth. Because the levers MULTIPLY, one weak lever drags the whole offer — a 4·4·4·1 offer loses to a 3·3·3·3 one.
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S17 · Done-for-you — we do all the work, they just show up
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S18 · Done-with-you templates & checklists — we hand them the shortcuts
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S19 · Slightly easier than doing it themselves
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S20 · Give up nothing you love — keep your favourite foods and habits
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