Solution card · S12
SpeedS12
Instant first win in 24 hours — they feel progress today
4 / 4
In the game
Value 4/4 on the Speed lever. A lever scores the HIGHEST card on it (cap 4); extras feed your price ceiling. Uncovered levers score 1. Offer value = Dream × Likelihood × Speed × Ease.
In real life
Speed — how fast they feel the first result. Cutting time-to-result multiplies what people will pay. Because the levers MULTIPLY, one weak lever drags the whole offer — a 4·4·4·1 offer loses to a 3·3·3·3 one.