Solution card · S09
LikelihoodS09
Risk reversal — you only pay once you get the result
3 / 4
In the game
Value 3/4 on the Likelihood lever. A lever scores the HIGHEST card on it (cap 4); extras feed your price ceiling. Uncovered levers score 1. Offer value = Dream × Likelihood × Speed × Ease.
In real life
Perceived Likelihood — how much they BELIEVE it will work for them. Proof, guarantees and track record all raise it. Because the levers MULTIPLY, one weak lever drags the whole offer — a 4·4·4·1 offer loses to a 3·3·3·3 one.
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S06 · Iron-clad guarantee — money back, and we pay you if it fails
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S08 · Detailed case study — one client's before/after, with real numbers
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S10 · Credential / certification — official backing
Solution card · Likelihood