Channel card · C05
Channel cardC05
Lead Magnet
×1.5 engaged leads · cost: 0
In the game
Leads: — · Cost: 0 · ×1.5 engaged leads (converts reach → engaged). Activate at least one channel in Round 4; three or more earns the ×1.25 diversification bonus.
In real life
A lead magnet gives value before asking for money, converting strangers who saw you into people who WANT to hear from you.